Posts Tagged ‘Creative Careers’

Business Models for Artists: Jingle Punks

Monday, March 8th, 2010

I hope this post becomes the first in a series of presenting successful business models for artists and those pursuing otherwise creative careers. In my experience, artists think far less about business and financial matters than they should, making the already-competitive world of the arts even more difficult to navigate successfully.

I love this idea and in fact, wished there was something like this for myself and my students years ago. There is nothing more discouraging than having students walk into my studio with oodles of talent, ideas, and finished original music with few outlets for it besides the local music scene and relying on the off-chance some producer, somewhere will discover them at a show or open a demo they sent without an introduction from someone in the business. Furthermore, until now, it seems most online submission sites have had costly fees and dubious results.

Enter Jingle Punks,

After an initial screening of your music and a bit of paperwork, you’ll be ready to get your music in The Jingle Player giving countless TV Networks, Production Houses, Film Producers, and Ad Agencies access to your music. What more could you ask for?

The Contract Details

NON-EXCLUSIVE: Continue to market & sell your music elsewhere.

50 / 50 SPLIT: Half of any licensing fee we get for you music, is yours.

OWN YOUR STUFF: You remain in control of all rights to your music.

1 YEAR: The initial contract is for one year.

NO FEE: No cost to give it a go.

Learn more about how the Jingle Punks creators came up with their idea, collaborated and executed what is now a thriving small business in this CNNMoney clip.

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A Scathing Admonition for The Artist

Thursday, December 10th, 2009

I was delighted today to come across this lively, and at times, painfully honest speech given by Ismail Mahomed of South Africa’s National Arts Festival. I recommend reading Arts Entrepreneurship Can Smash the Begging Bowl it in its entirety. He begins,

When for far too long we have attributed the term “artist” to an individual or organisation that holds a paintbrush in one hand and a begging bowl in the other hand, is it possible to associate the term “artist” with the now much brandished about term “economic development”?

Mahomed is adamant that individual artists are obligated to change this stereotype, that is, if they expect to make a living and to be taken seriously,

How much of this can be attributed to the fact that the artists have often define themselves in the ways which serve to entrench their un-employability and their positions of poverty? Take a walk down Commissioner Street in Johannesburg and ask any entrepreneur what he or she does. The answer will be clear and unambiguous. “I am a banker” or “I sell insurance” or “I am a lawyer”, “Here is my business card”.

Conversely, walk around the Newtown precinct and ask any artist what work he or she does and you are likely to receive an answer such as, “Eish! I am an artist. Sometimes, I sing. Sometimes, I dance. Sometimes, I act. But eish! It’s tough so I try to do anything.”

Often, the “I can do anything” doesn’t reinforce the versatility of the artist. In fact, the message that it conveys is that the artist is a Jack of all trades and a master of none. In an environment where there is a shortage of resources for the making of art; and where there is a competition for the limited resources, the artist can no longer afford to be complacent about his or her career.

I have had the honor of knowing or meeting many working artists (meaning they make their entire living from the arts). They all have one thing in common: keen business sense and artistic direction. Without naming names, many times these people are not always the most talented, and in fact, they are quite amused to tell you this. A famous composer I once met told me about how there were so many more students more talented than he, but he simply worked harder than any of them and has had a wildly successful career as a composer.

Mahomed’s example reminds me of when I was once criticized for not being a “real artist” because I had little experience begging on the street corners of New York City for people to come see my Off-Off-Broadway show. Now, that strikes me as a peculiar qualifier. I would hope that an artist can be defined by a combination of talent and marketability, whether on the streets of New York, or here in Detroit.

Another “real artist” I once met became very annoyed when I asked him “what kind of music he composes.” He looked extremely put out, and then, as if doing me some kind of favor, gave a speech about the ineffable in art and how his music is beyond definition. Wow. Maybe that kind of bumptious discourse lands him oodles of commissioned work, but my guess is that it does not.

Knowing that these people exemplify the commonly accepted definitions of “real artists,” I’m more than happy to be excluded from their company. Yes, perhaps I am a bit more career-oriented than most “artists,” and perhaps I don’t have a career that most “artists” would call “real art-making,” but that is no matter to me. What I do know is that a “real artist” can and should sell his work and make a living at it.

Audience vs. Artist

Tuesday, December 1st, 2009

Bill Eddins, Conductor

Bill Eddins, Conductor


In a post on the classical music career blog Sticks and Drones, symphony conductor Bill Eddins reflected on the paradox inherent in being creative as a career choice. Even the description “being creative” is so wildly open to interpretation (it seems to me) that artists and their audiences may experience a gap in terms of truly understanding what the role of the artist is.

Eddins puts forward that professional artists (specifically, those who make most of their living from a creative skill) may lose sight of the “magic” of creativity and offering their work to audiences. He says,

We all know that classical music faces some fundamental problems in the world today, and we are all very good at pointing the finger at various aspects of the business.  But there may be a more fundamental problem – us.

He goes on to say that professional artists, in this case, musicians, become myopic. Spending hours practicing their instrument or studying scores and only conversing with other serious musicians creates an atmosphere of intense musical scrutiny. As a result, what may be an enjoyable and uncomplicated symphony program for audiences may be looked at as tedious and uninspired to the players themselves. This is clearly not a good way to do business.

Think of every tidbit of business advice you’ve ever gotten. Doesn’t “Have passion for what you do” rank somewhere at the top? The paradox for the classical musician lies in the fact that because he is involved in the business of entertaining and educating, he is subject to the whims and desires of the audience. He is simultaneously grateful someone is willing to listen to his craft and resentful he must play a few crowd-pleasers to get them in the door.

Eddins points out,

Too often the prevailing attitude amongst musicians is one of gloom, despair, and a hidden intense disliking of our profession.  It is almost as if we have forgotten how lucky we are to do what we do.  Three hundred years ago our ancient colleagues did all sorts of crazy things besides music.  They were footmen, or they mucked out the barns, perhaps labored all day at some physically demanding job.  We have come a very long way from those times and we should be thankful for it.

He goes on,

I think what I’m trying to get at here is that the specialization of music and musicians has had some unintended consequences and perhaps we should reconsider the path our profession is on.  Is the whole conservatory movement a good thing?  Juilliard, Eastman, Curtis, etc., are they helping our hurting?  Sure, the graduates can play, but what do they know of the real world?  Or just as importantly, what does the real world know of them? They’ve already been separated from their age groups by going to specialized institutions.  Is that a good thing?

I have to admit, it is precisely because of what Eddins describes that I decided to leave a career path dedicated solely to becoming a professional vocalist and trying to get into a conservatory for a Master’s degree. After I graduated with my Bachelor’s and did a bit of legwork to find out what “real” musicians did for a living, distinct from the fun and games I experienced taking classes in school. I realized I wasn’t too thrilled about their careers or lifestyles.

I met a lovely woman whose bread and butter was singing Mozart’s Queen of the Night. This sounds great, right? Well, to me I thought the idea of singing The Queen, night after night, on stage after stage for 30+ years sounded just as banal as some desk job. In fact, I promptly got myself a desk job, since at least the competition was less fierce and the income stream more steady. It seems I am just like the musicians Eddins describes, but I could read the writing on the wall long before I dedicated myself to a performance-only career path and did audiences the service of bowing out. I find much more enjoyment out of performing the things I want, when I want, and this way (I hope) my performances remain fresh and inspired.

I am thrilled Eddins’ is pointing to multiple, complex, issues in classical music requiring problem-solving and soul-searching among creative professionals. Perhaps those seeking a creative career will finally understand the will of the audience must come first about 80% of the time and personal creative expression is perhaps only 20% of the job, and those who are not comfortable with that will choose another career. However, perhaps audiences will realize that the “magic” of being creative is not magic at all, but hours of toil, practice, and research – creative muck-raking, if you will. No creative professional rolled out of bed, inspired and creatively perfected. Their needs to be appreciated for their uniqueness is just as great as that young girl with the desk job. To them, playing a well-received Beethoven symphony is rewarding – but it’s been done so many times, they yearn for something else.

Eddins is on to something. I will have to keep mining this topic for clarity and insight, and I know this is just scraping the surface.

 
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