Archive for the ‘Technology’ Category

Business Models for Artists: Jingle Punks

Monday, March 8th, 2010

I hope this post becomes the first in a series of presenting successful business models for artists and those pursuing otherwise creative careers. In my experience, artists think far less about business and financial matters than they should, making the already-competitive world of the arts even more difficult to navigate successfully.

I love this idea and in fact, wished there was something like this for myself and my students years ago. There is nothing more discouraging than having students walk into my studio with oodles of talent, ideas, and finished original music with few outlets for it besides the local music scene and relying on the off-chance some producer, somewhere will discover them at a show or open a demo they sent without an introduction from someone in the business. Furthermore, until now, it seems most online submission sites have had costly fees and dubious results.

Enter Jingle Punks,

After an initial screening of your music and a bit of paperwork, you’ll be ready to get your music in The Jingle Player giving countless TV Networks, Production Houses, Film Producers, and Ad Agencies access to your music. What more could you ask for?

The Contract Details

NON-EXCLUSIVE: Continue to market & sell your music elsewhere.

50 / 50 SPLIT: Half of any licensing fee we get for you music, is yours.

OWN YOUR STUFF: You remain in control of all rights to your music.

1 YEAR: The initial contract is for one year.

NO FEE: No cost to give it a go.

Learn more about how the Jingle Punks creators came up with their idea, collaborated and executed what is now a thriving small business in this CNNMoney clip.

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Spread the Wealth for Artists Series: Take 3

Tuesday, November 17th, 2009

This week’s contribution is by blogger and international economist Vicki Boykis (@vboykis), whose self-descriptive tagline reads: “Snark. Economics. Post-Soviet. Jewesque.” She was kind enough to add her thoughts to this series.

Vicki Boykis - International Trade Analyst, Blogger

Vicki Boykis - International Trade Analyst, Blogger

1. Why Are Artists Poor? (a great question, and the title of a book by economist Hans Abbing)

a. Why are so many people who pursue “art” for a living poor, or simply unable to lead a stable financial life?

There are several answers to this question, from my experience as a part-time freelance writer with a steady daytime economist gig.

The first is that writers and other artists are not in demand. That is, literature, writing, analysis, etc. is important as part of humanity, but it is not as an essential need as healthcare, food, water, transportation, etc. So, from an economic perspective, the elasticity for art is very high.

The second is that there is an oversaturation of supply of artists in the marketplace. Many people (myself included) feel a pull to create. Not as many feel the pull to astrophysics or, say, dentistry, which is why artists often have trouble leading a stable financial life.

b. What do you think is the greatest roadblock to artists being able to make a steady living in their craft? Do they trap themselves into thinking financial success=selling out?

The greatest roadblock is the inherent nature of the artist, which lies in inspiration. How many allegorical stories have we heard of the artist not being able to create unless he was inspired? In fact, I just read an interview today with Alasdair Gray (who I’ve never heard of, by the way,) who said that he did his best writing when he was in the end of a miserable first marriage.He says, ” I was writing various chapters of Lanark throughout that time and what I can remember is that near the end of the marriage, I could only relax by describing the horrible state of the city of Unthank and the institution under it. Because what I suffered…”and went on to write a remarkable series. Often, us artists think that we can only paint after a surrealist dream or sing after listening to Susan Boyle or write after having a delicious jar of Nutella and thinking we want to describe the creamy hazely goodness for an audience.

Steady living involves something else entirely: having your nose to the grindstone. So, often, this involves writing copy or affiliate marketing articles or constantly pimping out your writing on Twitter, which creates the selling out feeling that many artists sneer at, equated with a steady living. You don’t need to “be in the mood” to add up an Excel sheet. You do to write the Inferno. In fact, that’s why the patronage system was so awesome. You could pretty much just sit around in your 12th cenutry boxers, go to Ye Olde Starbuckes at noon and crank out The Sun Rising whenever you felt like it. So yes, artists do trick themselves into this model these days, and if anyone is coincidentally intersted in patronaging a plucky economist, please contact me asap.

2. A recent article “Chinese Graduates Increasingly Drawn to the Arts” highlights a significant shift in Chinese culture and art.

a. Based on what you’ve read, what is your opinion of the recent surge of contemporary art in China? What has allowed this to happen?

The less a society is merely trying to survive, the more arts, which are, as I wrote above not necessities, evolving. Something I think about is China as that island in Lost. I pretty much have no idea what goes on in that show, but my husband watches it on Hulu in the same room I have my computer, which means I’m doomed to watching it. I remember seeing some sort of doctor in it, and he was pretty much hot stuff the first couple episodes because everyone kept coming down with some kind of plague or having babies or what have you. No one needs artists in the basic stages of society, which is what China was going through as it struggled to recover from the Great Leap Forward and into an industrial society. Now that things are going much better, its economy is growing exponentially, there is more focus on the more refined aspects of culture, expressed in art.

3. Property rights are a hallmark of a free society. How do property rights affect an artist’s ability to make a living? How can we balance the freedoms of globalization and technology and protecting artist interests online?

a. Is “crowd-sourcing” killing the individual artist?

If you’re talking about things like taking ideas from social media, I would say yes and no. Perfect example of how it has? Saving Face, a chick-lit novel written in real-time and with help from Facebook and Twitter by Dahlia Lithwick. She basically wrote a chapter a day and asked for input on legal terminology, mom terminology, and writing from Facebook fans and on Twitter. I helped out, along with hundreds of other people. Did her novel turn out great? Yeah. But she couldn’t have done it if she didn’t have the legal background on her own and writing talent to boot. So I’d say there are two sides to the coin.

b. How has creative commons changed art, music, and social media?

TONS. Just speaking from my own experience, it allows me to remix things on my website that I would never have been able to before. For example, I make a comic out of creative commons pictures based on current events. I would never have been able to desecrate great photographs in the same way before. At the same time, many great works are still not remixed. So, the more things change, the more they stay the same.

If you enjoyed this post, you may also be interested in earlier contributions to the series: read Take 1 and Take 2 as well!

Social Media Club Detroit Virtual Handout

Thursday, September 24th, 2009

Make certain as you read the word virtual, you imagine this sound going off in your head.

You can also view the presentation on SlideShare.

Relevant Presentation Links

1. Internet and You: Email – A Definite Free for All

2. The Scratchpad Game

A modern version of The Exquisite Corpse. Up to 50 people can participate in a user-generated collaborative drawing game.

3. The Key Performing Arts

A local arts organization that aims to revolution the rehearsal process while presenting a traditional art form. Social media will play a significant part in the evolution of the production process.

4. Blueeyes Magazine & Vewd Magazine

Photographic essay web magazines.

5. Kevin Killian’s Reviews on Amazon.com

Author Kevin Killian harnesses a ready-made audience for his works of “autobiographical fiction” via Amazon.com reviews. “Traditional” online outlets are blogs, Twitter, etc.

6. YouTube Symphony Orchestra

A true revolution in social media and the performing arts. From auditions to early rehearsal stages, YouTube and social media has been used to access the widest variety of participants into the first web-interactive performance, ultimately played live in Carnegie Hall. The applications of this experiment are vast and significant.

7. Oprah Flashmob

8. The Twitter Opera: Twitter Stream, Royal Opera House

9. Learning to Love You More

Interactive, collaborative, user-generated art projects meant to connect communities online and in-person.

10. Add-Art Extension for Firefox (I have not tested it.)

Replaces advertisements with images of great works of art throughout history.

11. Photos of Pripyat and Chernobyl by dancingpiglit on flickr.

12. Superfund365

13. Treehugger.com slideshow of illegal Soviet subway photos.

14. Free Tibet, Free Iran, Free North Korea

Non-exhaustive sampling of websites dedicated to revealing and taking action on social issues using the power of images and words disseminated worldwide.

15. Wafaa Bilal and Shoot an Iraqi

The power of platforms: important art project combining all elements of art, social commentary, and interactive social media.

16. Art Detroit Now

17. Slideluck Potshow

18. Spur Studios

Local artist’s “commune” to set up shop and collaborate off-line.

Related Presentation Links

1. Negativland

A group on the vanguard of art, culture, and digital media since the 80′s.

“Negativland have been creating records, CDs, video, fine art, books, radio and live performance using appropriated sound, image and text. Mixing original materials and original music with things taken from corporately owned mass culture and the world around them, Negativland re-arranges these found bits and pieces to make them say and suggest things that they never intended to. In doing this kind of cultural archaeology and “culture jamming” (a term they coined way back in 1984), Negativland have been sued twice for copyright infringement.

In 2004 Negativland worked with Creative Commons to write the Creative Commons Sampling License, an alternative to existing copyrights that is now in widespread use by many artists, writers, musicians, film makers, and websites.

Negativland is like a subliminal cultural sampling service concerned with making art about everything we aren’t supposed to notice.”

2. Camille Utterback, Textrain

Artist Utterback’s performance art, utilizing audience participation, user-generated digital media. It’s just really cool.

Talk, You by Evan Zimroth

I like talking with you, simply that:

conversing, a turning-with or -around, as in

your turning around to face me

suddenly, saying Come, and I turn

with you, for a sometime

hand under my under-

things, and you telling me

what you would do, where,

on what part of my body

you might talk to me differently.

At your turning,

each part of my body turns to verb.

We are the opposite of

tongue-tied, if there were such an

antonym; we are synonyms

for limbs’ loosening of syntax,

and yet turn to nothing:

It’s just talk.

3. What Real Twitter Karaoke Would Look Like

This site made my husband say, “I value that song that Beyonce sings [Put a Ring on It] more than that brainfever performance art you just made me watch.” And, “If you want evidence that western civilization is doomed, this website is it.”

4. Cool stuff from Bobby McFerrin.

Bobby McFerrin demonstrates our innate musicality. Watch this, you will not be disappointed.

 
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