Archive for the ‘Creative Careers’ Category

Art and Family Life: Can a Creative Career Survive Marriage and Children?

Wednesday, August 18th, 2010

My father and me

I recently stumbled across this article in the Guardian, “The parent trap: art after children” by author Frank Cottrell Boyce, father of seven. I was intrigued and inspired seeing as I am very (as in, post due date) pregnant and have been wondering to myself, “What is going to happen to my life after this baby is born?” More specifically, “Will I have to give up singing?”

Of course this sense of despair is unfounded, but it feels legitimate. I would venture to guess anyone who has a child on the way mourns their loss of independence. But for the artist, the unknown could be a bit more frightening. We know how unstable the life of an artist is, believing it requires a singular devotion. We worry that the introduction of a commitment like marriage or parenthood could easily topple what we’ve been building. We may believe that in order to maintain a certain way of life for our art, we must sacrifice family, or if we want family, we must sacrifice art.

Boyce shares he once had similar feelings,

We were still students when we got married and had our first baby. It must have been hard work…Friends were mostly delighted, but also slightly appalled. From the first they’d take me aside and commiserate. “That’s it now, Frank, the pram is in the hallway.”

The full quote – from Cyril Connolly – is: “There is no more sombre enemy of good art than the pram in the hallway.” In fact, we didn’t have a pram or a hallway, but in the dark watches of the night I would sometimes look at the Maclaren Dreamer buggy in the corner of the tiny kitchen and think, is that it then? Will I have to go and get a proper job and never write again?

Fathers and artists: my father, dancer; my grandfather, painter

Fathers and artists: my father, dancer; my grandfather, painter

After graduating college, I had arranged a voice lesson with a famous soprano. At the end of our lesson she had some encouraging things to say about my voice and grilled me on why I was not yet in graduate school and “just what was I doing with my life.” I feebly explained I needed to make some money first, was just testing the waters with different teachers, and was not ready for grad school yet.

Exasperated, she asked, “Do you want to get married? Have children?” As if these would be the only reasons someone like me would not follow the same career path every other “serious” music school undergrad was following. She said, “You know the divorce rate among opera singers is over 50%? I have seen a lot of cheating in my day. You will have to make tremendous sacrifices and a solid marriage is possible, but not easy. I’m married, but may not see my husband for months while on tour. We decided we could never have children, given the traveling schedules we have as performers. We don’t have 401Ks, so you’ll also have to figure out how to save for retirement.”

37 weeks pregnant

37 weeks pregnant

Today, 8 years later, 9 months pregnant, just two weeks shy of my 30th birthday, having sacrificed a possible career dedicated solely to music (maybe, who knows, really) I believe my life and my career and far are more rich and wonderful than I could have ever planned for myself after that voice lesson, had I taken the soprano’s warnings seriously. In fact, I am grateful for the series of events that kept me in Michigan. I am grateful that I doubted there was one way to becoming the artist I was, and am, meant to become.

Boyce touches on the reasons why I believe committing to family life can be so much more frightening, challenging, and rewarding than (exclusively) committing to one’s work as an artist,

It’s very powerful to be surrounded by people who love you for something other than your work, who are unaware of the daily, painful fluctuations of your reputation. I discovered recently that my youngest child thought I spent my days typing out more and more copies of my book Millions, so that everyone could have one.

I love this insight. I have noticed that sometimes family members may not be interested in or may not understand my artistic endeavors. This is not to say they are unsupportive, but they cannot inhabit my world. It is not only selfish of me to expect them to, but unnecessary.

Boyce continues,

Jonathan Franzen has said that “it is doubtful that anyone with an internet connection in his workplace is writing good fiction”. Family is, of course, the most potent distraction, and probably the only distraction that makes you feel virtuous when you surrender to it.

My heart aches reading that last statement because I have experienced  it. Why is surrendering to one’s family so difficult and so rewarding? Is it because the rewards are often so private? Is it because they cannot be measured in an artist’s preferred currency: money or fame? You don’t build any artistic street cred by advertising on your blog, “I loved someone with all my heart today.” It won’t get you a job, make a sale, or win an audition. And while the distraction of family can be tiresome, draining, and in some cases, something you legitimately need to distance yourself from, what Boyce says next struck a chord with me,

There’s a belief that to do great work you need tranquility and control, that the pram is cluttering up the hallway; life needs to be neat and tidy. This isn’t the case. Tranquility and control provide the best conditions for completing the work you imagined. But surely the real trick is to produce the work that you never imagined. The great creative moments in our history are almost all stories of distraction and daydreaming – Archimedes in the bath, Einstein dreaming of riding a sunbeam – of alert minds open to the grace of chaos.

Writers have produced great work in the face of things far more stressful than the school run: being shot at, in the case of Wilfred Owen; being banged up in jail, in the case of Cervantes or John Bunyan. Yet that pram is lodged in our imaginations, like a secret parasite sucking on our juices.

In fact, if you go back to Connolly’s terrific book, you’ll see that the pram is only one of the many Enemies of Promise. Others include a public school education (so emotionally overwhelming you can’t move on) and success, surely the greatest enemy of all. But no one warns you about these. It’s just the pram.

Why does it retain its power to chill? I don’t think it’s about fear of distraction or domesticity. I think it’s a fear of babies. Being a parent – or really loving someone other than yourself, whether that’s your children, parents or your lover – forces you to confront a horrible truth: the fact that we get older. The amazing boy who was born when I was still a student is a man now. There is no way that I can still think of myself as “quite young, really” or “a child at heart”. Parenthood confronts us with our own mortality, every day.

To me, the pram is a metaphor for “all family life” and I might extend Boyce’s analysis to include “all family life confronts us with our own mortality, every day.”

It was not until I met my now-husband, was planning my wedding, and my father was dying of cancer, that I realized just how little I cared for a Great Big Career in music. How grateful I was that I never followed the soprano’s advice about my career path. How little I cared that my “creativity” was put on hold because I was growing my family and losing it at the same time.

I think what I am getting at, is that artists need to be open to life. They need to be open to the possibility that family life need not be sacrificed for art’s sake. That in fact, it can make you the artist you are meant to be.

Last dance with my father, at my wedding

Last dance with my father before his death

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Hollywood’s Love-Hate Relationship with Capitalism

Friday, June 11th, 2010
Hollywood Sign
Image via Wikipedia

I think it is fairly obvious that Hollywood is one of the greatest beneficiaries of the blend of free markets and free speech. I also think it is amazing that movies are routinely made demonizing recent Presidentstrashing the very economic mechanism that allows a director to successfully produce his film, and glorifying racists, genocidal maniacs, and homophobes without even the slightest apology or hint of irony. No one associated with these films gets jailed, stoned, or hung and the only form of censorship (to my knowledge*) is a role played freely by individual market actors by withholding their entertainment dollars, or having freedom to speak out against movies they disapprove of. (*Although, the history of the NEA clearly demonstrates the government actively censors art of all kinds when public dollars are allocated for their creation and consumption.)

Of course, many artists are not likely to share my rosy view of artistic freedom for a variety of reasons, but I maintain we have it pretty good in the free world compared to many other countries.

Economist Alex Tabarrok wrote a recent essay in the Wall Street Journal about how often Big Business is cast as the villian in movies and rarely are entrepreneurs and businessmen shown in a positive light,

Capitalism hasn’t had much good press lately, and when it comes to the movies capitalism never seems to get a fair shake. In the movies, capitalists are almost invariably cast as villains. Has someone been murdered? Are the residents of a small town dying of cancer? Is an environment being despoiled? Look no further than the CEO of some large corporation. Quick, name as many movies as you can that feature capitalists as heroes. “Batman Forever” and “Iron Man” do not count. There are a few (“The Edge,” “You’ve Got Mail”), but it’s a short list. Now name as many movies as you can that feature mass-murdering corporations and corporate villains? That one is easy: “The Fugitive,” “Syriana,” “Mission Impossible II,” “Erin Brockovich,” “The China Syndrome” and “Avatar,” to name only a few.

Most moviegoers can’t get enough of these storylines, but they are so hackneyed for my taste that I have a hard time keeping from laughing out loud in otherwise serious films where the villian is revealed as some Big Business operator where the scandal goes “all the way to the top” sometimes to the White House for extra added punch, depending on which party is portrayed in office.

Tabarrok correctly points out that,

In the big picture, art and capitalism work well together. The greatest periods of art history were often times of relative wealth and economic growth, as economist Tyler Cowen discusses in his book “In Praise of Commercial Culture.” It’s capitalism that creates the wealth that supports artistic creation, and it’s capitalism that provides artists with new technologies and media to work with. But when it comes to making particular movies, capitalism and art stand in conflict.

I find artists are often loathe to admit the benefits of the free market, though are happy to silently reap those benefits to line their pockets when their particular art is in favor with mass culture. In my opinion, this truth is one of life’s little ironies that deserves being uncovered and made fun of a bit, to shake artists from their holier-than-thou attitudes about art and business. The fact of the matter is, all successful artists (defined for purposes of this post as those who are able to earn a decent living off their art), whether they like to admit it or not, are successful business people and that means being part of the capitalistic mechanism.

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Making a Profit in Music: The Mick Jagger Meme and More

Friday, May 28th, 2010
Mick Jagger - The Rolling Stones live at San S...
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I saw this quote from Mick Jagger at least 5 times in different blogs in my Google Reader,

…people only made money out of records for a very, very small time. When The Rolling Stones started out, we didn’t make any money out of records because record companies wouldn’t pay you! They didn’t pay anyone!

Then, there was a small period from 1970 to 1997, where people did get paid, and they got paid very handsomely and everyone made money. But now that period has gone.

So if you look at the history of recorded music from 1900 to now, there was a 25 year period where artists did very well, but the rest of the time they didn’t.

I think people are fascinated about what Jagger has to say since he is one of the most wildly successful and no doubt wealthy recording musicians of all time with career longevity most artists envy. Plus, he’s rich, right? Is he saying it was just good timing? (Nah, I’m certain some of that musical genius and epic charisma had something to do with it.) However, despite Tyler Cowen’s friendly rib that Jagger is no economist, the phenomenon Jagger is talking about is no less true and is explained further by Daniel Wolf of Renewable Music,

That date [Jagger is referring to] in the late 90’s coincides rather precisely with the mass introduction of cheap digital recording equipment and media as well as the widespread use of portable digital players.  The old model of radio advertising paying royalties for recorded music which was licensed cheaply for broadcast with the idea that randomly-heard broadcasts of songs were advertisements for the purchase of albums — which allowed the listener to select particular songs on their own — pretty much collapsed at that point in time.  The technological innovations leading to ever-cheaper and ever-more accurate recording and storage capacity were inevitable but the whole thing gets ugly when one considers that the firms selling the new recording technologies were, in many cases, also publishers of the music that was inevitably going to be recorded.

The “gets ugly” Wolf is referring to is the loss of revenue to individual artists. (Check out this scary graphic re: distribution of profits in the music world via NewsObserver TechJunkie.) This is admittedly a problem for most artists aiming to have a recording and performing career. Wolf further notes, and correctly in my opinion,

Although recordings and webcasts may have some advertising function, in the end, the grand experiment [of commodifying music] may leave us back where we started, with live performance the most important — and in many cases, only — opportunity for a musician to earn money.

While I will only mention the can of worms that is the issue of Baumol’s cost disease in live performance, I think Wolf is correct in that performance is likely to be the most lucrative way to make money. It is undeniable that the business model for artists is subject to rapid change, in particular when technology is introduced and dramatically alters the landscape artists have to work with.

However, I find it curious that despite the fact that individual artists are likely to have low(er?) chances of making it big financially in music, introduction of technology has helped achieve what has long been considered one of the most troubling aspects of becoming and artist and disseminating work: access to distribution channels. Never before in history have so many people been able to access A) ways to make and distribute their own music cheaply B) ways to hear music of all kinds cheaply. This is an undoubted improvement, as far as egalitarian ideals of access to the arts are concerned.

So, are we dealing with trade-offs (sacrifices) between access and profitability? Are there other business models that could evolve to put even more control of revenues into individual artist’s hands? Is what is “wrong” with the music industry the big labels in charge promoting watered down music, or the poor tastes (and thus, demands) of mass consumer culture?

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Art for Health Care

Wednesday, May 12th, 2010

Via Bad at Sports,

Woodhull Hospital in Brooklyn is letting artists of all stripes pay for their medical bills by trading “credits” they earn by donating their skills & time to patients in recovery. The program called “Artist Access”  was born last year, when Dr. Edward Fishkin, Medical Director of Brooklyn’s Woodhull Medical and Mental Health Center, met Laura Colby a former dancer turned performing arts agent.

The Artist Access program allows artists to provide interactive art programs for patients in exchange for health care credits. The  credits are deposited in the artist’s personal account, 40 credits for each hour of work which equates to about 40$ [sic] an hour and can be used to cover sliding scale fees in Woodhull’s HHC Options program.

BaS author Hudgens asserts, “[The Artist Access Program] isn’t a soulution for the masses and looks to be a buracratic ousourcing [sic] of rehabilitation entertainment & inspiration program development but it’s a brave step in the right direction…” I cannot say I agree that this program is a mere bureaucratic solution in avoidance of regular rehab entertainment expenses, but I do think it is a creative solution to the perennial problem of obtaining adequate health care for artists who do not make enough money on their own to purchase health insurance or who do not wish to get a day job just to obtain insurance.

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Artists: Do You Feel Compelled to Work for Free or Barter?

Monday, April 12th, 2010
A newspaper illustration depicting a man engag...
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I found this conversation-starter on ArtsBizBlog to be a good one and enjoyed reading the comments that rolled in. The dilemma:

Sometimes it’s great to trade your art for a service or other product.

Then there are the times when you don’t really want what the other person is offering.

Matthew Kowalski wants to know: “What is the polite, friendly way of saying you would prefer to be paid with money?”

I particularly liked commenter “Carla’s” approach:

I have a barter policy written, and I can refer to it for these conversations. It is not posted for the public, but it reminds me of my boundaries.
The high points include:
Barter agreements are for no more than 50% of the price of the work.
I will discuss barter only if I am in profit that month.
I have a limited number of barter sales I will consider in the calendar year.
If I do not want what the other person is offering, I suggest a payment plan. In fact, that option is part of any barter discussion.

She’s one smart cookie. An unofficial or official barter and sales policy could go a long way to making those awkward “So, how much do you charge for something like this?” or “Would you be willing to reduce your price/barter/do this for free?” conversations go much more smoothly.

I barter my voice teaching services (in fact, that is how I scored this lovely web design as well as some incredible martial arts lessons from an Olympic athlete!) – so I think barter is appropriate in many situations where you really feel the value received meets or exceeds what you are offering (the definition of free and fair trade, actually).

However, I find truly valuable barter propositions are few and far between, especially when they are framed as “exposure.” Commenter “Erika” shares my annoyance at being asked to perform at events for mere exposure,

I get this all the time with the exchange being use of my art for ‘exposure’. I don’t want any more exposure – I want money! But they always seem to find an artist willing to do the freebie (I used to do that too, until I learned better).

Don’t get me wrong, exposure is great and incredibly important for artists who have no resume and are trying to build a reputation – but I’m not. I’m no superstar, but I have reached a level of involvement in teaching and performing where I’m satisfied and I do not need to do a bunch of free gigs to get my name out.

Furthermore, I already do a lot of free singing for things I think are important based on principle (part of my unofficial policy I suppose) – from volunteering my services for arts organizations trying to raise money, to celebrate and/or represent my ethnic heritage at a music festival, or for funerals and memorial services in particular – I often don’t feel right accepting money when I am  asked to sing for these types of events.

However, I feel that all too often, artists are undervaluing themselves and are afraid to put a high enough price tag on their talents, even though the competition can be fierce – with so many other artists willing to gig for free – at a certain point you need to start charging adequate prices for your services, especially if you are a proven talent.

A friend who is an accompanist quoted his rate to me once and I know he saw my eyes turn into giant saucers. He responded with, “Look, I’m not charging to put on a tux and show up for the 2 hour gig. I’m charging for the years I’ve spent practicing, the uniqueness of my repertoire, and the debt I’ve amassed educating myself – I am charging for my expertise, not just my body on the piano bench. That’s what doctors do!” All artists should have that kind of confidence to assess their skills and charge adequate prices for their services.

But pricing can be a confounding thing and there is no one-size-fits-all-artists solution, so if you are interested in more advice about pricing, I highly recommend some pages out of my favorite micro-business and entrepreneurism blogger’s playbook, Naomi Dunsford of IttyBiz, who writes about pricing strategies:

How Do I Figure Out Pricing?

Goldilocks on Pricing, or Why You Might Not Want to Charge $5 for your Ebook

Remember, as an artist, you are also an entrepreneur as you are often a one man or one woman show trying to prove yourself and your art/talent as a product in a mass market. You need to not only learn business skills but have the guts to implement them by assessing, then asserting your worth to potential buyers in the marketplace.

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The Government Hates Young Workers, Especially Women

Saturday, April 10th, 2010
LANSING, MI - MARCH 17:  Michigan Democratic P...
Image by Getty Images via Daylife

I had no idea the topic of unpaid internships was so contentious when I first blogged about it on Let’s Level the Playing Field by Ruining Everyone’s Chances, as it elicited vociferous and emotional responses from readers and fellow arts bloggers alike. I assumed it was clear that by forcing arts organizations to pay set wages for specific periods of time, it would reduce the availability of internships and ultimately hurt the pool of hopeful interns trying to get their foot in the door. In the already-competitive world of the arts, depriving interns of choices just makes it that much more difficult to get necessary experience and resume-building opportunities.

Since then, the unpaid internship debate has been making some headlines, with pro and con opinions abounding online.

Wall Street Journal, “War on Interns: Making It Illegal to Work for Free”

While the Department of Labor may insist the world owes these kids a living, the truth is that many young workers are willing to trade free labor for a chance to demonstrate their skills and build a resume for the next job. Especially in a bad labor market, the choice college students face may be to work without pay, or hang by the beach.

This isn’t exploiting young people. It’s letting young people exploit an opportunity.

The Washington Examiner, “Obama’s war on internships (and female employment)

Pricing interns out of the market proves especially salient for women, who make up 76 percent of the internship pool nationwide, according to the American Psychological Association. When opportunities evaporate for would-be unpaid interns, women will be the hardest hit.

The Future Majority “Unpaid Internships Bridge on Slave Labor

Despite the overall con opinion, even Future Majority writer says,

I’ll admit I did unpaid internships while in college full time and working part time and many of the innovative online experiments I run in campaigns I am only able to do with the support of a staff of unpaid internships because campaigns don’t want to pay their staff to try new things. So I rely very heavily on interns both for support staff and for new and sometimes crazy ideas.

To be clear, it appears the administration is only cracking down on unpaid internships with for-profit organizations, which seems it would not greatly affect non-profit arts organizations, but who knows what the future holds.

The major flaw in thinking with those who want to crack down on unpaid internships is they believe organizations will replace all previous unpaid job opportunities with paid opportunities and pull from the same pool of unexperienced workers. Like it or not, most internships often include a component of “real” work in addition to the educational experience that is supposed to be provided, and employers offering internships are likely to be more discriminating about the prior experience of applicants when they have to pay for it. Furthermore, it seems odd to have to pay a student to give them an education – this model is unlike any educational model I’ve seen – which all require payment by the student for their learning experience (either through tuition or taxpayer support).

The most amusing response I read on the topic shed light on the ultimate hypocrisy of our government in this debate. From Donald Boudreaux of Cafe Hayek:

It’s unclear, however, why the same young people whom the President judges to be unfit to choose for themselves whether or not to work as unpaid interns at for-profit firms are fit to choose for themselves whether or not to work as unpaid interns at not-for-profit organizations.  So I urge this administration, which is ever-vigilant at protecting us from our irrational and helpless selves, also to prohibit young people from working as unpaid interns at not-for-profit outfits – such as political campaigns.

Indeed, Mr. Obama should not only apologize to the thousands of young, unpaid volunteers whom he exploited in 2008 for his own profit – namely, to win his election to the highest pulpit in the land – he should also give to each and every one of them back pay (with interest) for their efforts on his behalf.

The bottom line in this entire debate is that people should be free to work for free if they want to. End of story.  The argument that young people are too stupid to make the decision to work for free and are being exploited because they are afraid to call out evil would-be employers is just laughable! I’m assuming they are equally free to quit the job? The argument that only rich kids can afford to work for free is equally comical.

Again, increasing the wage of internships will not increase their availability and many people need to work for free to gain experience. If someone truly cannot afford to work for free, their path may be longer and more indirect or they may need to work two jobs (one paid in an unrelated field and one unpaid) in order to gain experience. The reality is, an unpaid internship is simply a formalized extension of the oldest business and networking advice, “Do people favors for free.” This puts you on their radar, shows you are a go-getter, and makes you far more likely to get a paid position when it becomes available.

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Guerrilla Arts Marketing Techniques

Saturday, April 10th, 2010
Lonely Musician
Image by AndyRamdin | Ducked.nl via Flickr

For those of us in the arts, building an audience is almost as important as, if not more important than developing your craft. You might be a genius musician, but it won’t do you much good financially if no one knows about you and, according to Greg Sandow, if you don’t make a point to connect with and get to know your potential audience.

Sandow writes,

As part of the project I’m doing at the University of Maryland, members of the school’s symphony orchestra went out to the student union, and started practicing their parts for Strauss’s Heldenleben, the big piece on their upcoming concert…Did the other students at the Student Union get more interested in the  orchestra? Did any of them come to the concert?

During my visit to the Yale School of Music last week, a student told me about something very like what the students did in Maryland…Some undergraduates started an orchestra, and held rehearsals in some public place on campus, to develop interest, and of course an audience. And in fact a lot of the other students who encountered the rehearsals seemed very interested.

And then what happened? Hardly anybody came to the performance!

So, what is the message here? Sandow is careful to note he is not making blanket assumptions about the outcomes of “guerrilla marketing” techniques such as providing free sneak previews of your work, but offers that simply showing up and giving people free stuff is not necessarily taking full advantage of the opportunity you have created.

He has some great suggestions,

It might not be enough to do guerrilla promos for an event. You have to follow up.

What would the followups be?

…you need to talk to people who watch you rehearse/practice/whatever unexpectedly in public. Make some friends. Get some names! Put these people on an email list. Make them your Facebook friends. Get them following you on Twitter.

You might also try what Peter Gregson did so successfully on the BBC Proms website last summer. Bring a video camera when you show up guerrilla-style in public, and film conversations with people hearing you who seem interested. And, maybe, with some who aren’t interested! Then put these conversations on a website, or a Facebook page. The idea is to get these people to send their friends to your page, to watch the video. And, of course, to find out about your project, as inevitably will happen.

He goes on to list a lot more great ideas, so read the full post. However, it strikes me that a lot of times artists are not short on ideas for promotion, even for free promotion – some of them just do not have the personality for promotion. Some of them are too shy to start a blog, be on YouTube or tweet about themselves. I think another reason artists do not do a great job promoting themselves is that they may simply not have enough time! It is a lot of work promoting yourself as an artist or your arts organization.

According to a fine art photographer I know who supports himself entirely with his art, he says he spends 90% of his marketing and gigging at art fairs and photography workshops. The other 10% of the time is spent shooting photos. Of the time he spends shooting, he says 90% of it is on capturing images he know will sell, and only 10% on things he likes (abstract images) that do not sell as well.

The reality is, being an artist is just like being an entrepreneur. Especially if your idea (your art) is unproven, you have to work that much harder to promote yourself. I think a lot of artists do not realize just to what extent the life of an entrepreneur is a challenge and exercise in sheer stamina.

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The Artist as Entrepreneur

Thursday, April 8th, 2010
Salvador Dalí 1939
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I do not know why I did not think to post this earlier, but due to popular demand and some of the great commentary my recent post received on Brazen Careerist, I’m posting one of my graduate essays on the topic of The Artist as Entrepreneur. This is something I have tried to impart to my students as a private voice teacher and something that inspires me both as an artist and an economist. There are ample examples of commercially successful artists throughout history. Learn from them.

While I know it’s bad form to quote oneself, I only do so to entice you into reading all 20 pages of The Artist as Entrepreneur,

As an artist studying economics, I’m often met with exclamations of incredulity when someone learns of my academic pursuits.  Comments usually have to do with the misconception that artists are not of the mind to bother themselves with matters of economics and money – they must be too busy creating, inventing, and dreaming…While many artists I know also think this way, I aim to show that to be a successful artist, in addition to holding a certain level of artistic competence, an artist must develop the business and finance skills that lead to successful careers for artists and non-artists alike.  The ability to market oneself, take advantage of economies of scale, utilize commercial dissemination of one’s work, and career skill set diversification are critically important to long-term fiscal viability.  As any entrepreneur will tell you, taking risks can increase career reward, and artists are often known for taking risks creatively and in their careers.  However, there is a difference between risks that can lead to growth, and risky professional behavior that does not lead anywhere.

The story of Salvador Dalí is one of many examples of artists throughout history achieving commercial success during their lifetimes…Because Dalí welcomed the popular demand for his style of work in the market and promoted it to gain profit, he was eventually ostracized from a community of surrealist artists he associated with who felt he was straying from their cause. Artist Mark Vallen quotes the following passage from Philadelphia Museum’s Dalí exhibit catalogue,

“[Art critic Andre] Breton had long thought Dalí’s art had become too commercialized and that Dalí’s growing fame threatened the unity and agenda of the Surrealists. His growing disgust with Dalí’s financial success as an artist led him to dub Salvador Dalí with the anagrammatic nickname ‘Avida Dollars,’ describing what he perceived as Dalí’s greed for money and fame.” (Vallen, 2005)

Other [commercially successful] artists include: Rubens, Tiziano, Rembrandt, Lenbach, Stuck, Picasso, and Beuys.  Composers and musicians include Mozart, Beethoven, Verdi, Wagner, Domingo, Pavarotti, Carreras, and Callas.  Authors and playwrights include Shakespeare, Goethe, Dickens, Hauptmann, Brecht, Thomas Mann, and Jane Austen.  All of these artists became wealthy due to commercial success during their lives (Frey, 2000 and Cantor, 2006).

There is no panacea that will solve the many difficulties of pursuing a career as a creative artist.  Though author Miguel de Cervantes is well known for his work Don Quixote, he struggled to find commercial success during his lifetime and was poor for most of his career.  However, his quote from Don Quixote, “It is the part of a wise man to keep himself to-day for to-morrow, and not to venture all his eggs in one basket” is apropos when thinking about one’s career or investments.  The approach to diversify and mitigate risk that has served great commercially successful artists and private sector entrepreneurs can serve today’s artists as well.

In the discipline of finance, it is common for investment professionals to speak of portfolio diversification, which is a method of allocating one’s investments among a variety of styles and vehicles based on an individual’s risk profile or tolerance in order to choose investments that match an individual’s willingness to bear a certain amount of risk.  “The principle of diversification tells us that spreading an investment across many assets will eliminate some, but not all, of the risk” (Jordan and Miller, 2009)

In the paper I elaborate on all these ideas and more! There are pictures too! There might be typos (I’ve already caught one, can you?)! Mainly, I hope what I’ve written can serve as inspiration for artists and fodder for debate on this important topic.

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Art, Intrigue, and Bureaucracy

Monday, April 5th, 2010
Federal Bureau of Investigation seal
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Read about the conclusion to a botched art theft case that does not surprise me, but sounds like it could be an entertaining and informative read. From Boston.com,

The FBI was on the trail of recovering the principal masterpieces stolen from the Isabella Stewart Gardner Museum from a criminal gang in Corsica two years ago only to have its efforts dashed, in part because of bureaucratic infighting among federal agents and supervisors.

That is the conclusion of a nonfiction book written by a now-retired FBI special agent who posed undercover in 2006 and 2007 as a wealthy art collector interested in purchasing several of the paintings through two Frenchmen who had alleged ties to the Corsican mobsters. The French intermediaries said they could deliver the stolen Vermeer, valued at more than $100 million, and at least one of the two large Rembrandts that were taken. They were among the 13 pieces, now valued at $500 million, stolen in what is considered the largest art theft in history.

Wittman contends that the lead he worked on beginning in late 2006 — which he describes as the first credible tip received by the FBI — was sabotaged by the reluctance of FBI officials to overrule the FBI supervisory agent on the Gardner investigation who refused to allow Wittman to make his own decisions on the Corsican case.

Instead, the supervisor, who is only identified in the book as “Fred,’’ micromanaged Wittman’s interactions with the two French intermediaries even though he was unfamiliar with overseeing an undercover operation. At one point, Wittman writes, Fred tried to get Wittman thrown off the case by sending an official memorandum to FBI chiefs in Washington questioning whether Wittman was trying to delay completing the investigation until retiring so he could win the $5 million reward as a private citizen.

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Can Being an Artist Make You More Marketable?

Saturday, April 3rd, 2010
Daniel Pink speaking at the Chartered Institut...
Image via Wikipedia

I love this topic. One might consider me biased since I’m an artist who now works in a more “conventional” field – but I cannot say my degree in music did anything to get me hired, from the standpoint of someone looking at my resume and concluding, “Why yes, I think your experience in the arts makes you perfect to work in the retail finance industry.” That never happened.

But could it be that the connections between music and finance, or the intense study of musical minutiae and the intense study of financial accounting statements are really tangible?

I’m not sure, but author Daniel Pink thinks so. In a recent speech he gave in California to teachers and administrators about “Innovation, Education, and The Changing World of Work,” he made the case that “whole-mind” education leads to better outcomes in education and ultimately, the workplace.

But there was more to it than that. Pink was in O.C. to talk about the importance of arts education in forming a well-rounded, competitive job-force warrior — apparently a subject of intense interest in Orange County, not only among teachers (of which there were many in the audience) but within the business community as well (they were the ones in the dark suits thumbing away on their Blackberries).
The buzz was palpable, and the mood among the people I talked to revealed the reason for all the excitement.

Teachers and school administrators are looking for new ways to justify the conservation of arts curriculum in an era of draconian cutbacks. H.R. types, trying to keep abreast of the rapidly changing needs and conditions of the workplace, are rethinking the definition of the well-trained and adaptive employee.

After Pink’s talk, the crowd was invited to break up into discussion groups. Among the topics: “Community-Based Arts Education Advocacy”; “Turn STEM into STEAM: Science, Technology, Engineering, ARTS and Math”; “Seeking Solutions to Closing the Arts Gap.”

“People are aching to have a thoughtful discussion and to hear an insightful speaker on this topic,” said Richard Stein, executive director of Arts Orange County. “Many people share Daniel’s belief that arts education should be a core curriculum subject. It’s a mistake to make it a frill or after-school activity. Many studies have shown that it’s key to the well-rounded education and creative thinking.”

It seems that the theory “a well-rounded employee does better work” makes sense, but how can this be tested, and proven. Furthermore, does it need to be? Does the overly-simplistic argument that “arts make us happier, better, more-creative people” have enough value to it? I know from my own experience, when I pull away too much from the arts, I feel the malaise of unproductivity – not because I’m not busy or not working, but perhaps its because my work tends to challenge only one part of me – the analytical and rational. Music and other arts are another outlet.

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