Archive for the ‘Economics’ Category

Playwriting and Recession

Tuesday, April 10th, 2012

Journalist Rachel Swan asks, “Is financial prudence inhibiting art?”

Local playwright Lauren Gunderson takes it as an article of faith that theater is, by definition, big, strange, extravagant, and epic. That’s the line she preaches to students at the Playwrights Foundation in San Francisco, where she teaches a writing class called “PlayMath.” “When I talk to writers, I tell them, ‘Your concern is to write the big, and the beautiful, and the true,’” Gunderson said, explaining her pedagogical credo. It’s a reflection of her roots: Gunderson said that in her MFA program at New York University, professors advocated pretty fiercely for big and strange plays.

But lately, Gunderson has been balancing that line of quixotic idealism with a more pragmatic argument: If you want your plays produced, you have to write small. Gunderson knows this firsthand. Last year, Marin Theatre Company had planned to mount a production of her play Silent Sky, which was originally commissioned by the Los Angeles company South Coast Repertory. A historical work about 19th-century astronomer Henrietta Leavitt, it called for six actors, a few period costumes, and a “dreamy landscape” with optional video. To Gunderson, that didn’t seem too complicated.

But Marin Theatre Company pulled out of the planning process, even after announcing the play to its subscribers. The official line from Marin spokesman Sasha Hnatkovich was that this version of Silent Sky had a different script than the South Coast production. But Gunderson said that Marin gave her a different explanation: Silent Sky was just too expensive.

This is an interesting repercussion of a downturn in the economy I had not directly considered, but makes perfect sense. Those who are producing ensemble-based art must necessarily reduce the ensemble and the means whereby the ensemble reproduces the art for consumption.

Freeing Your Digital Content Pays

Tuesday, October 18th, 2011
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According to a recent study by Rice and Duke Universities, the best way to combat music piracy is to give up combating it in any formal manner, such as via digital rights management systems. Steve Jobs said of iTunes,

“Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it? The simplest answer is because DRMs haven’t worked, and may never work, to halt music piracy.”

Researchers Dinah Vernik, Devavrat Purohit, and Preyas Desai used,

“…analytical modeling to examine how piracy is influenced by the presence or absence of DRM restrictions.

They found that while these restrictions make piracy more costly and difficult, the restrictions also have a negative impact on legal users who have no intention of doing anything illegal.

Because a DRM-restricted product will only be purchased by a legal user, …”only the legal users pay the price and suffer from the restrictions,” the study said. “Illegal users are not affected because the pirated product does not have DRM restrictions.”

“In many cases, DRM restrictions prevent legal users from doing something as normal as making backup copies of their music,” said Vernik, assistant professor of marketing at Rice’s Jones Graduate School of Business. “Because of these inconveniences, some consumers choose to pirate.”

The research challenges conventional wisdom that removal of DRM restrictions increases piracy levels; the study shows that piracy can actually decrease when a company allows restriction-free downloads.”

This makes intuitive sense to me, but many musicians and artists balk at the idea of not protecting their property as well as how they will ever make money as artists. Of course, that was my next question, so how does anyone make The Money?”

“Removal of these restrictions makes the product more convenient to use and intensifies competition with the traditional format (CDs), which has no DRM restrictions,” Vernik said. “This increased competition results in decreased prices for both downloadable and CD music and makes it more likely that consumers will move from stealing music to buying legal downloads.”

The Idea That Has Every Artist Kicking Themselves

Saturday, January 15th, 2011

We all should have seen this coming, and many artists probably thought of it.

Death + Taxes writes,

What does Google’s CEO Eric Schmidt, Twitter’s creator Jack Dorsey and Rupert Murdoch’s wife have in common? They have all become financial backers for the most nonexclusive online art gallery in the world.

Founded by 24-year-old Cleveland Carter, a computer science major at Princeton, Art.sy will attempt to connect art galleries all over the world to provide not just a database but a database personalized to your taste. The website is attempting to do for fine art what Pandora did for music.

While all artists cannot also be computer science innovators who know how to get venture capital funding, they can certainly do what they can to understand more about how technology and innovation can attract funding on whatever scale they are working in.

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The Detroit Symphony Orchestra to Be Funded Via Taxpayers?

Friday, November 26th, 2010

A state representative in Michigan, and former professional singer proposes a tri-county (Oakland, Wayne, Macomb) vote to use taxes to support the Detroit Symphony Orchestra.

[Vicki] Barnett said the DSO is an endangered cultural gem that adds to the region’s quality of life and can help attract new businesses.

She said she was asked by DSO musicians who live in her district to consider a public tax to keep the orchestra viable and competitive with other major U.S. symphony orchestras.

I’m just curious, how many other orchestras are funded with tax dollars? I’m assuming this is not uncommon.

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The Clash of Morals and Money in the Arts

Friday, July 2nd, 2010
Boycott BP
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(I really got a good snicker coming up with this alternative blog post title, so I just had to share it: Oil-Based Art Protests. Har har har.)

Moving on…

A recent article came out in the Telegraph about artists protesting a Tate Britain event due to the Tate’s involvement with BP,

…oil and art came together in a clumsily choreographed pageant of comic absurdity this week at Tate Britain’s Summer Party. A group of spittle-flecked wing-nut demonstrators poured oil down the gallery’s steps as a “protest” against BP’s financial support of the gallery. A hi-vis mop-up army immediately replicated the Louisiana shore in Pimlico, but cleared up to better effect. The party continued.

While it’s easy to see the appeal for staging such a protest and equally easy to see the appeal of making fun of the protesters, author Stephen Bayley brings up a panoply of scenarios in which artists have (more or less happily, or at least ignorantly) been funded by arguably despicable people, companies, and governments,

That anyone should express outrage at BP’s involvement with the Tate is evidence of cringe-making naivety, not to say burping, thigh-slapping and howling ignorance. Artists have always gone where the money is. You either have the Holy See or you have BP. Art and ethics do not have a straightforward relationship, they have a grubbily convoluted one: the great art of the Renaissance was paid for by usury, vice and corruption. Pope Alexander VI was the father of Cesare Borgia, a poisoner, sadist, sexual deviant, intriguer and mercenary syphilitic. The Borgias created the culture in which Bramante and Michelangelo flourished.

Great art has always been involved with great fortunes: it was only a temporary distortion of history, a hangover from the Romantic idea that artists need be poor and tormented, that insisted art must be uncontaminated by trade. Patronage may well be a non-negotiable part of artistic activity. For a while, this principle was blurred when the interventionist economist J M Keynes helped found the Arts Council after the Second World War. Keynes simply made the state a patron. Do the oily protesters advocate refusal of the Arts Council’s “government” money supporting the Tate because the same government money funded an illegal war in Iraq and a tragic war in Afghanistan? Of course they don’t.

That artists always go (must go?) where the money is, is often lamented as the “sad reality” of being an artist…because art is supposed to transcend the meanness of money-making to achieve the sublime goal of inspiring and enlightening. Art and artists seem to be stuck because not only are they encouraged not to think of their art as products, but the act of displaying and disseminating art is not a mere business transaction, but something sacred. It is because art is treated this way that higher standards have ostensibly been set (even if subconsciously) for its funding sources. But Bayley provides more examples of what could be considered the inevitable clash of morals in the arts.

Any inflated posturing about the relationship of art to ethics and to money is bound to end in an embarrassing collision of principles. Teeth-rotting sugar, mother’s ruin booze and blood diamonds have funded great galleries around the world. Profits from the slaves’ torment of the Middle Passage made Liverpool and Bristol great cities of art. The Guggenheims became philanthropists only after polluting Philadelphia and running some mining interests that would, perhaps, today be criminal. Never mind if commissioning Frank Lloyd Wright was an after-the-event expiation of corporate sins, New York’s Guggenheim Museum is a benefit to us all.

Throughout the Twenties, The Dearborn Independent, a newspaper owned by Henry Ford, frequently published articles about the menace of “The International Jew”. Ford sponsored the vicious, spurious and anti-semitic Protocols of the Elders of Zion. The same Ford also mobilised poor Americans with his Model-T, paid his workers with fabulous generosity and commissioned the Communist Mexican painter Diego Rivera to create epic murals about the proletariat’s struggles in the Detroit Institute of Arts.

Right now, London’s Frieze Art Fair is one of the most successful art fairs in the world. It’s the creation of Matthew Slotover, whose parents, full declaration, are friends of mine. And Jewish. Slotover, more sensible than the howling pack who emptied their sump of resentment over the Tate, is quite comfortable that the Frieze Art Fair is sponsored by Deutsche Bank which, in 1999 agreed to contribute to a fund of several billion pounds for Holocaust survivors who could still remember that it financed IG Farben, producer of Zyklon-B, the murderous gas used in Auschwitz.

Another Frieze sponsor is BMW, whose owners made their fortune from producing the batteries that powered U-boats and the V2 missile that pounded London. BMW is also sponsoring our bomb-site Olympics. We move on.

These examples abound. Artists, it seems, cannot be too picky about their customers. But why should this really be a dilemma? Do we boycott the local hardware store because a serial murderer paid for the rope and plastic sheets he used to kill his latest victim? I know that is a horribly crude analogy, but I’m trying to illustrate that the stain of the profit can perhaps be removed, cleansed so to speak, when it is cycled through an artist’s hands, transformed into something else…then again, maybe not.

What is the solution? How can artists reconcile these moral and fiscal dilemmas? Just as many artists find no hypocrisy in monetarily supporting and praising the art of a child rapist, perhaps they can similarly continue to take money from gulf-destroying corporations without feeling any moral incongruity?

I suppose one argument is that the artist is never beholden to take funding from BP, Ford, BMW, or any government in particular – but it does seem the list of despicable offenders that have enough cash to pay for art are greater in number than the squeaky-clean philanthropists and good samaritans.

Bayley concludes,

These are not so much conflicts as inevitabilities. And they arise not from any disingenuousness of clients nor from any cynical opportunism by patrons, rather from the confused nature of our understanding of “art” in the contemporary world. An art that requires to be institutionalised and displayed in expensive galleries is inevitably going to cost someone a lot of money.

And if it is BP’s money rather than ours, then that’s to our common good…And while I am not the person to exonerate a dirty and dangerous energy company, who has the methodology to calculate whether an oil spill causes more damage to civilisation than mendacious and greedy bankers? Perhaps the misery caused by the wicked speculations of Lehman Brothers was, in the long run, more injurious to human dignity and well-being than a dirty-and-dangerous oil platform. Lehman Brothers supported the Lincoln Center, the American Ballet School and Kathleen, wife of the notorious CEO Richard Fuld, was vice-chair of the Museum of Modern Art.

In the long run we are all dead, declared Keynes. In the meantime, let’s do what we can with what we have got. Frieze Art Fair is a very good thing, even if Deutsche Bank funded the Gestapo. Tate Britain is a very good thing, which is made even better by oil money, although we do all wish BP were a little more fastidious about its day job. Only a peevish hypocrite would deny these things.

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Mob Rule and An Art Collection

Sunday, June 13th, 2010
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I found this article about a famous private art collection housed in Philadelphia to be a fascinating case – again involving the issues of art and private property. We had recently explored this topic in my post about Bansky’s art in Detroit, and this time the issue is no less complex and no less mired in legal and political battles.

A bit of background from the article,

The Barnes Foundation, founded in 1922 by the late multimillionaire Dr. Albert C. Barnes, is a rambling two-story granite structure centered on a plot of rolling, carefully sculpted arboretum grounds – and it is home to the most fantastically impressive collection of post-Impressionist and early Modern art masterpieces still in private hands.

As the inventor of a medical compound useful in combating venereal disease, the Philadelphia-born Barnes amassed a staggering fortune and invested in artists that the city’s art and high society crowd, in the 1920s, regarded as vulgar and unworthy of serious critical attention. But as tastes changed, and Barnes’s Renoirs, Matisses, and Picassos accrued in value – his collection today is conservatively estimated as being worth $25 to $35 billion – the city’s elders began expressing interest in relocating his collection to a spot closer to the downtown Philadelphia Museum of Art. Barnes resisted such moves, and laid out specific wishes in his estate papers specifying that his collection should never be broken up or moved – unless it became financially unsustainable for the collection to remain in his house.

While it is clear what Dr. Barnes’ wishes were – what is unclear is how truly “financially unsustainble” the current state of the collection is in. Curiously, it does not seem that Philadelphia advocates of the move (both private and public “donors”) care much about a final verdict in the matter and have already begun breaking ground on a new site and are quick to assure those against the move that the new home of the artworks will be as true to Barnes’ intentions as possible.

A series of court battles, internal struggles, and public relations campaigns over the decades has resulted in the wheels being set in motion for the Barnes Foundation to relocate to a site within city limits. Amid a welter of claims and counter-claims, the original 1925 structure has been declared financially unsustainable, and the Barnes Foundation’s board of directors is now controlled by individuals who favor the relocation of its founder’s prized holdings. Groundbreaking has thus begun, and a concrete foundation has been laid, for a new Barnes Foundation building that will sit along the city’s tree-lined Benjamin Franklin Parkway, a short walk from the Philadelphia Museum of Art that Barnes detested.

A small but determined band of Lower Merion [the original city where the Barnes collection is located] activists, known as the Friends of Barnes, is still trying to halt the move, but a state court has already ruled that they lack “standing” to bring legal action to achieve their goal. Undaunted, they are exploring other legal avenues and hoping to draw attention to the multimillion-dollar costs of moving the Barnes collection to Philadelphia. Politicians, educators, art lovers and others influential in Philadelphia are meanwhile excited to see access to the collection expanded, and tourism revenues boosted. They have tapped an initial fund of roughly $200 million – some $30 million of which was provided by the state of Pennsylvania, the rest from private donations – to bankroll construction of the new facility, to complete the transfer of Barnes’s holdings, and to start an ongoing endowment. And they vow to preserve, in their new presentation of his artworks, the precise configuration and overall spirit of Barnes’s house.

While I do not know enough of the details about this case and there is a documentary, The Art of the Steal, which further describes how this situation has come to pass- it seems that moves like this do much to erode the perceived value of private property rights in the sense that there is a sense of celebration in destroying the original collector’s wishes as well as entitlement to the works he privately curated, which most ironically, many people found to be worthless and abhorrent at the time he collected them.

It should be clear why the issue of one’s art or one’s art collection and private property rights should be considered of utmost importance, but so many people are content with lazy “So what?” thinking. They say, “Uh, like, so what? Who cares if some old dude’s paintings are moved? It’s, like, probably good for the collection and good for the city and good so more people can see the art.” Sure, if you only consider what is happening in what might even be an arguable improvement in the situation. However, this simplistic rationale only considers what is seen.

What is unseen is the application of this kind of thinking to all art at all times. Think about it this way, when the intentions are not so magnanimous…you are a controversial artist. You made your art, own your art. Your government or some private individual believes your art is troublesome or just plain unworthy of being sold or displayed. They take your art and do what they please. In this case, they do not move it to a “better” location or build a “better” monument to the work – but they destroy it.

This type of scenario is also a logical outcome of the “so what” thinking above. This scenario is no less likely than the Barnes case. However, in both cases, the rights of the art owners should be protected above the interests of all other individuals. This is what artistic freedom is all about.

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Hollywood’s Love-Hate Relationship with Capitalism

Friday, June 11th, 2010
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I think it is fairly obvious that Hollywood is one of the greatest beneficiaries of the blend of free markets and free speech. I also think it is amazing that movies are routinely made demonizing recent Presidentstrashing the very economic mechanism that allows a director to successfully produce his film, and glorifying racists, genocidal maniacs, and homophobes without even the slightest apology or hint of irony. No one associated with these films gets jailed, stoned, or hung and the only form of censorship (to my knowledge*) is a role played freely by individual market actors by withholding their entertainment dollars, or having freedom to speak out against movies they disapprove of. (*Although, the history of the NEA clearly demonstrates the government actively censors art of all kinds when public dollars are allocated for their creation and consumption.)

Of course, many artists are not likely to share my rosy view of artistic freedom for a variety of reasons, but I maintain we have it pretty good in the free world compared to many other countries.

Economist Alex Tabarrok wrote a recent essay in the Wall Street Journal about how often Big Business is cast as the villian in movies and rarely are entrepreneurs and businessmen shown in a positive light,

Capitalism hasn’t had much good press lately, and when it comes to the movies capitalism never seems to get a fair shake. In the movies, capitalists are almost invariably cast as villains. Has someone been murdered? Are the residents of a small town dying of cancer? Is an environment being despoiled? Look no further than the CEO of some large corporation. Quick, name as many movies as you can that feature capitalists as heroes. “Batman Forever” and “Iron Man” do not count. There are a few (“The Edge,” “You’ve Got Mail”), but it’s a short list. Now name as many movies as you can that feature mass-murdering corporations and corporate villains? That one is easy: “The Fugitive,” “Syriana,” “Mission Impossible II,” “Erin Brockovich,” “The China Syndrome” and “Avatar,” to name only a few.

Most moviegoers can’t get enough of these storylines, but they are so hackneyed for my taste that I have a hard time keeping from laughing out loud in otherwise serious films where the villian is revealed as some Big Business operator where the scandal goes “all the way to the top” sometimes to the White House for extra added punch, depending on which party is portrayed in office.

Tabarrok correctly points out that,

In the big picture, art and capitalism work well together. The greatest periods of art history were often times of relative wealth and economic growth, as economist Tyler Cowen discusses in his book “In Praise of Commercial Culture.” It’s capitalism that creates the wealth that supports artistic creation, and it’s capitalism that provides artists with new technologies and media to work with. But when it comes to making particular movies, capitalism and art stand in conflict.

I find artists are often loathe to admit the benefits of the free market, though are happy to silently reap those benefits to line their pockets when their particular art is in favor with mass culture. In my opinion, this truth is one of life’s little ironies that deserves being uncovered and made fun of a bit, to shake artists from their holier-than-thou attitudes about art and business. The fact of the matter is, all successful artists (defined for purposes of this post as those who are able to earn a decent living off their art), whether they like to admit it or not, are successful business people and that means being part of the capitalistic mechanism.

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Making a Profit in Music: The Mick Jagger Meme and More

Friday, May 28th, 2010
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I saw this quote from Mick Jagger at least 5 times in different blogs in my Google Reader,

…people only made money out of records for a very, very small time. When The Rolling Stones started out, we didn’t make any money out of records because record companies wouldn’t pay you! They didn’t pay anyone!

Then, there was a small period from 1970 to 1997, where people did get paid, and they got paid very handsomely and everyone made money. But now that period has gone.

So if you look at the history of recorded music from 1900 to now, there was a 25 year period where artists did very well, but the rest of the time they didn’t.

I think people are fascinated about what Jagger has to say since he is one of the most wildly successful and no doubt wealthy recording musicians of all time with career longevity most artists envy. Plus, he’s rich, right? Is he saying it was just good timing? (Nah, I’m certain some of that musical genius and epic charisma had something to do with it.) However, despite Tyler Cowen’s friendly rib that Jagger is no economist, the phenomenon Jagger is talking about is no less true and is explained further by Daniel Wolf of Renewable Music,

That date [Jagger is referring to] in the late 90′s coincides rather precisely with the mass introduction of cheap digital recording equipment and media as well as the widespread use of portable digital players.  The old model of radio advertising paying royalties for recorded music which was licensed cheaply for broadcast with the idea that randomly-heard broadcasts of songs were advertisements for the purchase of albums — which allowed the listener to select particular songs on their own — pretty much collapsed at that point in time.  The technological innovations leading to ever-cheaper and ever-more accurate recording and storage capacity were inevitable but the whole thing gets ugly when one considers that the firms selling the new recording technologies were, in many cases, also publishers of the music that was inevitably going to be recorded.

The “gets ugly” Wolf is referring to is the loss of revenue to individual artists. (Check out this scary graphic re: distribution of profits in the music world via NewsObserver TechJunkie.) This is admittedly a problem for most artists aiming to have a recording and performing career. Wolf further notes, and correctly in my opinion,

Although recordings and webcasts may have some advertising function, in the end, the grand experiment [of commodifying music] may leave us back where we started, with live performance the most important — and in many cases, only — opportunity for a musician to earn money.

While I will only mention the can of worms that is the issue of Baumol’s cost disease in live performance, I think Wolf is correct in that performance is likely to be the most lucrative way to make money. It is undeniable that the business model for artists is subject to rapid change, in particular when technology is introduced and dramatically alters the landscape artists have to work with.

However, I find it curious that despite the fact that individual artists are likely to have low(er?) chances of making it big financially in music, introduction of technology has helped achieve what has long been considered one of the most troubling aspects of becoming and artist and disseminating work: access to distribution channels. Never before in history have so many people been able to access A) ways to make and distribute their own music cheaply B) ways to hear music of all kinds cheaply. This is an undoubted improvement, as far as egalitarian ideals of access to the arts are concerned.

So, are we dealing with trade-offs (sacrifices) between access and profitability? Are there other business models that could evolve to put even more control of revenues into individual artist’s hands? Is what is “wrong” with the music industry the big labels in charge promoting watered down music, or the poor tastes (and thus, demands) of mass consumer culture?

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Art for Health Care

Wednesday, May 12th, 2010

Via Bad at Sports,

Woodhull Hospital in Brooklyn is letting artists of all stripes pay for their medical bills by trading “credits” they earn by donating their skills & time to patients in recovery. The program called “Artist Access”  was born last year, when Dr. Edward Fishkin, Medical Director of Brooklyn’s Woodhull Medical and Mental Health Center, met Laura Colby a former dancer turned performing arts agent.

The Artist Access program allows artists to provide interactive art programs for patients in exchange for health care credits. The  credits are deposited in the artist’s personal account, 40 credits for each hour of work which equates to about 40$ [sic] an hour and can be used to cover sliding scale fees in Woodhull’s HHC Options program.

BaS author Hudgens asserts, “[The Artist Access Program] isn’t a soulution for the masses and looks to be a buracratic ousourcing [sic] of rehabilitation entertainment & inspiration program development but it’s a brave step in the right direction…” I cannot say I agree that this program is a mere bureaucratic solution in avoidance of regular rehab entertainment expenses, but I do think it is a creative solution to the perennial problem of obtaining adequate health care for artists who do not make enough money on their own to purchase health insurance or who do not wish to get a day job just to obtain insurance.

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Artists: Do You Feel Compelled to Work for Free or Barter?

Monday, April 12th, 2010
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I found this conversation-starter on ArtsBizBlog to be a good one and enjoyed reading the comments that rolled in. The dilemma:

Sometimes it’s great to trade your art for a service or other product.

Then there are the times when you don’t really want what the other person is offering.

Matthew Kowalski wants to know: “What is the polite, friendly way of saying you would prefer to be paid with money?”

I particularly liked commenter “Carla’s” approach:

I have a barter policy written, and I can refer to it for these conversations. It is not posted for the public, but it reminds me of my boundaries.
The high points include:
Barter agreements are for no more than 50% of the price of the work.
I will discuss barter only if I am in profit that month.
I have a limited number of barter sales I will consider in the calendar year.
If I do not want what the other person is offering, I suggest a payment plan. In fact, that option is part of any barter discussion.

She’s one smart cookie. An unofficial or official barter and sales policy could go a long way to making those awkward “So, how much do you charge for something like this?” or “Would you be willing to reduce your price/barter/do this for free?” conversations go much more smoothly.

I barter my voice teaching services (in fact, that is how I scored this lovely web design as well as some incredible martial arts lessons from an Olympic athlete!) – so I think barter is appropriate in many situations where you really feel the value received meets or exceeds what you are offering (the definition of free and fair trade, actually).

However, I find truly valuable barter propositions are few and far between, especially when they are framed as “exposure.” Commenter “Erika” shares my annoyance at being asked to perform at events for mere exposure,

I get this all the time with the exchange being use of my art for ‘exposure’. I don’t want any more exposure – I want money! But they always seem to find an artist willing to do the freebie (I used to do that too, until I learned better).

Don’t get me wrong, exposure is great and incredibly important for artists who have no resume and are trying to build a reputation – but I’m not. I’m no superstar, but I have reached a level of involvement in teaching and performing where I’m satisfied and I do not need to do a bunch of free gigs to get my name out.

Furthermore, I already do a lot of free singing for things I think are important based on principle (part of my unofficial policy I suppose) – from volunteering my services for arts organizations trying to raise money, to celebrate and/or represent my ethnic heritage at a music festival, or for funerals and memorial services in particular – I often don’t feel right accepting money when I am  asked to sing for these types of events.

However, I feel that all too often, artists are undervaluing themselves and are afraid to put a high enough price tag on their talents, even though the competition can be fierce – with so many other artists willing to gig for free – at a certain point you need to start charging adequate prices for your services, especially if you are a proven talent.

A friend who is an accompanist quoted his rate to me once and I know he saw my eyes turn into giant saucers. He responded with, “Look, I’m not charging to put on a tux and show up for the 2 hour gig. I’m charging for the years I’ve spent practicing, the uniqueness of my repertoire, and the debt I’ve amassed educating myself – I am charging for my expertise, not just my body on the piano bench. That’s what doctors do!” All artists should have that kind of confidence to assess their skills and charge adequate prices for their services.

But pricing can be a confounding thing and there is no one-size-fits-all-artists solution, so if you are interested in more advice about pricing, I highly recommend some pages out of my favorite micro-business and entrepreneurism blogger’s playbook, Naomi Dunsford of IttyBiz, who writes about pricing strategies:

How Do I Figure Out Pricing?

Goldilocks on Pricing, or Why You Might Not Want to Charge $5 for your Ebook

Remember, as an artist, you are also an entrepreneur as you are often a one man or one woman show trying to prove yourself and your art/talent as a product in a mass market. You need to not only learn business skills but have the guts to implement them by assessing, then asserting your worth to potential buyers in the marketplace.

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